My music magazine is aimed at metal fans, metal fans can age between any ages, any social group and any working class. However majority of music magazine readers are around 16 - 25. This is could be due to the fact not many music magazines are aimed at younger age groups,however i believe my music magazine is best suited for young adults, as majority of "concert goers" are around this age range, this makes the magazine and its contents more relatable. Also by having a fan basis within similar age ranges makes the community stronger, as fans will be able to easily communicate and make bonds with one another over potentially similar interests. Fans of metal are stereotyped to be "dark Gothic depressed people", however this stereotype is untrue for a large majority of the fans. However a lot fan's do find release through metal, this can be for numerous reasons that are very personal to the individual. Many metal fans have a variety of taste and my magazine accommodates for that, including all types of metal including niche metal groups that aren't often spoke to or referred to in other magazines. this means that the audience for my magazine would be a variety of different character types, while still having similar music taste. Metal fans although being varied in character and even metal taste, all love BAND MERCHANDISE, this is clothing or other products that represent specific bands or tours, all fans of metal love to represent there band, if not in public at least at there gigs. Band merch always represents the bands theme in color and style.Stereotypical fans of metal are known to be aggressive people that wear dark clothing and are usually drug abusers. They are also know as quite depressing and to listen to music very loudly while head banging. Socially they are looked down upon and seen as outcast's within society. if they were to shop in say Birmingham town centre they would mainly go to a shop called Blue Banana. this is an alternative clothing store, it sells band merch as well as more dark and gothic clothing. Other fans of metal, are seen as socially "normal" with a weird music taste, these types of fans may also hide there love of the style of music to be "socially accepted". However both types of fans like to follow there beloved bands, magazines and general metal news on socially networking on there phones and other devices.
The best phone for my products fans, would be on of two. Either an iPhone or a Samsung, the reason for the two different choices, is dependent on what the fans want from there devices, iPhone's are a good solid phone that enables easy internet accesses, apps, podcast, forums and more. There pretty pricey for what you get though, the cameras aren't great and iPhone's without a case get broken two pieces. However Samsung's have recently increased in price, they are in my opinion the best phone for my audience, this is because it is simple to use, they are a hard wearing phone, they have recently become waterproof this means any beer spilt on your phone at a concert or festival wont ruin it, there cameras are brilliant. they have full access to podcast, apps and forums the same as the iPhone. this means with either phone, you can follow what's going on recently on our webpage.
However to be sure of my audience, I will hold a interview with some fans I think are appropriate, and resemble what I believe will be the audience of my product.
I will ask questions such as;
- What do you enjoy reading about
- How do you keep up to date with news about your favourite bands
- Where do you shop
- How much would you pay for a music magazine
- what phone do you think best to keep up to date on news
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